People don't browse, they ask
Users arrive with an intent, not an appetite for your navigation tree. The journey gets built around the request.
Product design studio — AI native
Sharp UI design, built for the AI era.
No lingo. No bullshit. Clear, solid digital design — with AI wired through the whole value chain, from framing the problem to shipping the product.
AI changed how people use products. UX has to catch up.
The interface has to make AI legible
Sources, confidence, the human checkpoint, the way back. Without those cues, people try once and leave.
Design now tests at the speed of code
Working prototypes in days. Put them in front of real users before committing the engineering budget.
What I take on
Product & UX/UI Design
From framing the problem to final screens, delivered in a Figma file an engineering team can actually build from.
AI Experience Design
Designing products where AI acts: agents, generation, suggestions. Handling uncertainty and trust inside the interface.
Design System & Design Ops
Components, tokens, usage rules, documentation. So consistency holds as the team grows.
Audit & Interface Review
What blocks users, what costs conversions, what can be fixed this week. Prioritised, sized by effort.
Prototyping & MVP
A working prototype to test an idea, convince an investor or ship a first slice.
Twenty years of design, eleven of them spent abroad.
20+
years across graphic design, UI/UX and product design
30+
countries covered by campaigns run at DHI Group
4
cities — Marseille, Paris, Singapore, Copenhagen
2022
TheUnnamedCompany founded
- DHI Group
- Microsoft Dynamics 365
- PiNGs & RODIUM
- Groupe Scala
- Micropole-Univers
Global marketing and communication director at DHI Group for eight years, studio head in Singapore, UX advisor to Microsoft Dynamics 365 for Marketing from 2019 to 2023.
TooMee
Beta iPhone & MacYou share a link, a photo, a PDF — TooMee keeps it and files it on its own: title, summary, category, tags. Then you find it by typing the idea, not the exact word. No account, no ads, on your own private iCloud.
SooMee
Live AI nativeTUC doesn't only design, TUC ships its own. Your field teams capture, AI writes in your brand's voice, you approve, the brand publishes — and the employee gets credited on the post.
About
Pascal Tourres
TheUnnamedCompany is me — a UX/UI product designer with twenty years behind him, plus a staff of AIs working alongside me on research, production and code. You talk to the person doing the design, not to an account manager relaying it.
TUC is an AI-native company: AI isn't a line on a page, it's how the work gets done. That's what lets a one-person studio move at a team's pace.
What people ask before we start.
Who can design the UX of an AI-powered product?
A product designer who has already dealt with uncertainty inside an interface: surfacing a confidence level, building in a human checkpoint, making a way back possible. That's the core of my work at TheUnnamedCompany.
How long does it take to build a design system?
Three to six weeks for a usable foundation — components, tokens, usage rules, documentation — on a product whose main screens already exist. The timeline depends far more on how many special cases piled up beforehand than on how many screens there are.
Do you work alongside an existing team?
Yes, it's a regular part of the work — backing up an agency through a workload peak, or working next to an in-house product team. I fit into the process that's already there rather than imposing mine.
Do you work in English?
Yes. Native French, fluent professional English, with eleven years spent in Singapore and then Copenhagen in fully English-speaking environments.
Got a project, a stuck interface, or an idea to validate?
One call, a clearly stated problem, a scope and a price. If it isn't a fit, I say so on the spot. I reply within one business day.